Pop-up store concept

The Juicy Gambia Experience pop-up store. The concept: a pop-up store centered around the Baobab tree. A special tree that only grows in a few places on earth, including: Gambia, also known as the Smiling Coast of Africa. The African Super Fruit that grows on this tree is very healthy and offers countless possibilities. In front of the store there is a booth where you can taste Baobab Juice for free and with that juice you'll receive a wishing card which you can hang inside in the tree.  On the cup is a QR code that leads you to the app of the pop-up store, where you get more information about the Baboab and her special fruit. The point system is also explained in the app: when purchasing a product in the pop-up store you will save points. With those points you can buy a gift for the orphans of Les Amis de Gambie. During a visit to The Juicy Gambia Experience you not only make yourself happy, but also someone else.